News

  • 12 Sep 2014 9:53 AM | Anonymous

    You’ve seen the headlines: "Bees in Crisis” and “Pesticides Killing Bees.” You know bees are important to agriculture. Do you know why? Do you know enough about the situation to discuss it with others? Do you know what we, as members of the agriculture industry, can do to help?

    Join us on Thursday, September 25th at the AgriCenter to hear David Glover, The Bartlett Bee Whisperer answer these questions and more. David spends his days tending hives and rescuing honeybees who have built their homes in our homes and businesses. He removes the bees and their combs and relocates them to farms located in Shelby, Fayette and McNairy Counties where they can pollinate crops. In addition, David gives presentations about bees to schools, garden clubs, and at events like the groundbreaking ceremony last week for Bayer CropScience’s new greenhouse at the AgriCenter where he discussed bee health, habitat and value to agriculture.

    Look forward to seeing everyone again and learning more about what is happening with the bee population in the MidSouth!

    When: September 25, 2014, 11:30am

    Where: AgriCenter International, C Wing, Horticulture Room

    Cost: $20

    Register for Meeting

  • 05 Sep 2014 12:30 PM | Anonymous
    The Best of NAMA awards program honors the best work in agricultural communications. NAMA members are encouraged to enter their company's communications materials produced for first use in 2014. Entries are open to any ag-related products or services.

    For complete details visit http://www.nama.org/amc/bon/index.htm.

    The deadline for submitting entries is October 10, 2014.

    Watch your inbox for an email about how you can get involved with planning our Chapter BON Awards Banquet.


  • 28 Aug 2014 12:02 PM | Anonymous
    This Fall we are launching a series of chapter meetings dedicated to advocating for agriculture. As agri-marketers, it is vital we understand the issues and know how to serve as ambassadors for our industry.

    Our first meeting in September will address the issues surrounding honeybees and crop production. Watch for more info!

  • 31 Jul 2014 2:46 PM | Anonymous

    Thank you to everyone who took the time to respond to our 2013-14 Chapter Membership Survey! We had great participation and the feedback has been used to shape our 2014-15 programs and other efforts.

    We welcome feedback and ideas anytime! Send an email to our chapter email address or contact one of the Executive Committee members directly.

    As promised, here is a summary of the survey results.

    Industry Experience

    • 46% of respondents have been in agri-marketing or agri-business for more than 10 years
    • 33% of respondents have been in agri-marketing or agri-business for 1-5 years
    • What we learned: We need to provide more opportunities for less experienced members to get to know and learn from those who have been around a little longer.

    Member Companies

    • 20% of our chapter works for companies that manufacture crop products or equipment
    • 17% of our chapter works for marketing/ad agencies
    • 17% of our chapter marked “other” (guess we need to do a better job of providing options)
    • The remaining members work for media companies, industry associations, seed companies, marketing product/service companies, universities/extension and market research companies.
    • What we learned: We love the diversity of our chapter!

    NAMA Involvement

    • 50% of respondents have been NAMA members for 1-5 years
    • 33% of respondents have been NAMA members for more than 10 years
    • What we learned: Recent membership efforts are paying off. While we want to grow, we want to make sure we don’t lose the participation and interest of our more senior members.

    Why Participate in MidSouth NAMA

    • 92% of the chapter participate to network with people involved in agri-marketing in our region
    • 67% of the chapter participates for career development
    • 42% participates because they feel it is important
    • 30% participates to support the local student chapters
    • 25% participates to learn about specific skills
    • What we learned: We need to have more social events, which are better suited to networking than meetings with a presenter.

    Meeting Attendance

    • 35% of respondents attended 5 or more chapter events (out of 7 total events)
    • 35% attended 1-2 chapter events
    • 30% attended 3-4 chapter events
    • What we learned: We are thrilled that one-third of the chapter attended so many events. We are going to work on the 35% who attended 1-2 events this year!

    Top 3 Drivers for Chapter Meeting Attendance 

    1. Workload
    2. Meeting location (part of town)
    3. Meeting topic
    • What we learned: We know everyone is busy so we weren’t surprised that workload was the number one driver. We will continue to move the meetings around geographically.

    Meeting Topics/Ideas

    • Local food/ag industry
    • How to be a better marketer
    • Technology in the ag community
    • More topics related to farms; things to help us meet the farmers needs
    • Trends in ag and marketing
    • Social media
    • Industry updates
    • Media trends
    • Branding
    • High-concept marketing ideas
    • What MidSouth agri-marketers are doing
    • Tradeshows
    • Media relations with ag crisis situations

    Preferred Meeting Time (in order)

    1. Mid-day 11am-2pm
    2. Early evening 5-7pm
    3. Afternoon 2-5pm
    4. Morning 7-10am
    5. Later evening 7-9pm
    • What we learned: Mid-day lunchtime meetings were heavily preferred so we will continue to use that as our standard meeting time; however, we are going to incorporate at least one early evening event this year.

    Communications

    • 92% said chapter communications were “about right”
    • What we learned: We’re glad you don’t feel like we are stalking or ignoring you. We’ll keep it the same.

    Website

    • 65% only visit the website when they receive a notification or email that links to it
    • 22% only visit monthly for meeting info
    • What we learned: We will continue to use the chapter website as the primary location for all chapter news and event info.

    Other Feedback: What else can we do?

    • Earlier notification of meeting dates
    • More early evening events
    • More social events
    • More interaction with student chapters
    • What we learned: Our meetings are typically on the third Thursday of the month but that does change. We are finalizing the meeting dates for 2014 right now and we will share that info as soon as it is available. We are reaching out to the student chapters to find out what they want from our relationship. We have considered mentoring opportunities, campus visits and streaming our meetings online so they can participate. 


  • 02 Jul 2014 7:00 AM | Anonymous

    Your fellow MidSouth NAMA Chapter members from Krone North America would like to invite you to their office next week for the I Make America Harley Davidson Tour. It will begin at 11:30am with a few words about the campaign. They will be grilling lunch and you can register for a chance to win a Harley.

    Date: Tuesday, July 8th
    Time: 11:30am
    Location: 3363 Miac Cove, Memphis, 38118

    I Make America is the domestic public policy advocacy platform for the Association of Equipment Manufacturers (AEM) which advocates to dramatically improve American manufacturing policies and to create more jobs in the U.S. They focus on policies that will expand and preserve the economic growth of our great nation and keep us competitive with other countries. More information about I Make America and the Harley Tour can be found at www.imakeamerica.com.


  • 17 Jun 2014 7:00 AM | Anonymous

    Today, consumer perceptions about everything from animal welfare and antibiotics to GMOs and government regulations can have a substantial impact on farming operations of all kinds and sizes. If agricultural marketers hope to shift how consumers see things, it will first require a shift in our own thinking.

    “Why you don’t work in agriculture anymore,” showcases the very latest consumer research from Sullivan Higdon & Sink’s influential FoodThink studies and delves into real-world examples that will both inform and inspire agricultural marketers.

    Presented by Ali Mahaffy, SVP, Brand Management, and Samantha Scantlebury, Brand Strategist, of Sullivan Higdon & Sink.

    Ali Mahaffy has more than 20 years of experience in marketing on both the client and agency side. Today, Ali helps lead Sullivan Higdon & Sink and helped establish its food value chain practice which includes clients such as Cargill, Dairy Farmers of America, Merial Limited and Sonic Drive-In. The agency also works with leading ag-related brands such as Tractor Supply Co. and Trimble Agriculture.

    Samantha’s interest in agriculture began at the family dinner table (her father owns a grain silo technology company, and her brother is on the path to a plant sciences degree). As a brand planner and FoodThink researcher, Samantha dives deep into what’s driving today’s food conversations and applies her insights for clients such as Borden Cheese, Cache Valley Dairy, VFT Global and Granola Jones.

    Date: Thursday, June 26, 2014
    Time: 1:00pm CDT
    Duration: 1 hour
    Cost: $50

  • 29 May 2014 7:00 AM | Anonymous

    On May 8, we welcomed newly elected officers to serve on the MidSouth NAMA Executive Committee! We are grateful to have a great group of volunteers and look forward their leadership as we continue to grow the chapter. The new Executive Committee is geared up for 2014-15 planning which will begin at their first meeting on June 19.

    MidSouth NAMA Executive Committee

    President: Lesley Landry, archer>malmo
    Vice President: Jessica Skinner, FBSciences
    Secretary: Grace Fong, Skyline Exhibits
    Treasurer: LuElla Sprout, Horizon Ag
    Best of NAMA: Laura Svec, DuPont CropProtection
    Communications: Jessica Skinner, FBSciences
    Membership: Darrah Pierce, Delta Farm Press
    Programs: Kelli Polatty, Entira & Margaret Oldham, Beck Ag


    Contact us
     if you would like to get involved with the chapter leadership team!

  • 01 May 2014 7:00 AM | Anonymous

    Here’s Your Chance…It’s that time of year when we start looking ahead at our activities for 2014-2015, and that starts with the selection of new MidSouth NAMA board members. Interested in participating?

    Join us May 8 at 10 a.m. undefined just prior to the May chapter meeting undefined for an informational meeting. You’ll hear from current officers and get a chance to review job descriptions. We need your help to keep making MidSouth NAMA the best it can be!

    Here is our roster of our proposed 2014-2015 leadership positions:

    • President
    • Vice President
    • Secretary
    • Treasurer
    • Programs Chair (two openings)
    • Membership Chair
    • Best of NAMA Committee Chair
    • Ag Day/Special Events Chair
    • Communications/Publicity Chair
    • Careers and Student Chapter Liaison

    Click to download details about these positions.

    Questions or to RSVP: Email Emily at emily.dahlbeck@gmail.com for more information.

  • 25 Apr 2014 7:00 AM | Anonymous

    Connecting Ag Professionals for Secure Experience Sharing

    Ag professionals are connecting in new ways and it’s changing how they communicate. Conversations aren’t just voice-to-voice now, they’re increasingly taking place online since rural internet access has improved, social media usage is growing, and mobile technology is being adopted quickly. Yet much of the social media focus has been targeted toward consumer interaction and many ag websites with discussion forums are open to the public. To address the business needs of their clients, Beck Ag identified the opportunity for a secure online community for ag professionals to connect about issues that are important to them and to feel confident that they are having conversations with others who are just as passionate about agriculture as they are.

    Join the Mid-South NAMA group to learn more from Margaret Oldham, Director of Innovation and Opportunity at Beck Ag, Inc. Margaret will share an overview of the market research and social media landscape in agriculture that helped shape the development of BeckAgConnects, a members-only online community that was created to connect ag companies with their customers and end users. In an industry known for long hours, unpredictable working conditions, and few opportunities for professional development, BeckAgConnects offers ag professionals the opportunity to access subject matter experts, gain information tailored to agriculture, discuss their experiences and seek out potential new solutions.

    BeckAgConnects.com, which now has more than 15,800 members, serves as a gathering place to have on-line conversations about agriculture – but in a secure environment where ag professionals can trust that they are among people who care about agriculture just as much as they do. If you’re not already a member, take time to join before our meeting by going to www.beckagconnects.com and “join now.”

    When: May 8, 2014, 11:30am
    Where: Spaghetti Warehouse, 40 West Huling, Memphis
    Cost: $25
    Pay with credit card.
    Cash or check also accepted at the event.

  • 22 Apr 2014 8:48 AM | Anonymous

    We hope everyone enjoyed the NAMA Annual Conference in Jacksonville, FL! The weather was wonderful and the company was even better!

    We are very proud to share with all of you that Emily Dahlbeck was the recipient of a Horizon Award at the Best of NAMA award ceremony. Horizon awards recognize achievements by up-and-coming members on local, regional and national levels. Emily’s selfless dedication to the MidSouth NAMA chapter and general enthusiasm about everything NAMA is contagious and are perfect examples of why she has been an amazing chapter president. We are very grateful for everything she has done to grow the MidSouth Chapter.

    Congratulations to Zoetis and archer>malmo for their first place Best of NAMA award for Specialty PR Campaign and to Monsanto and Brighton Agency for their merit award in the Customer Events category!

    While Mississippi State University and University of Tennessee – Martin may not have won the student marketing contest, we are very proud of their performance and how they represented the MidSouth. Don’t worry guys…you’ll get ‘em next year!

    A special thanks goes to the Agri-Marketing Conference Planning Committee for all their hard work putting together a great conference! Our own Margaret Oldham, Beck Ag, and Laura Svec, DuPont Crop Protection, both volunteered their time and energy to this committee and did a great job.


        

Chapter Mailing Address

8275 Tournament Drive, Suite 255
Memphis, TN 38125
MidSouthNAMA@gmail.com

National NAMA

11020 King Street, Suite 205
Overland Park, KS 66210
agrimktg@nama.org

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